Yeezus is the sixth studio album by American hip hop recording artist and producer Kanye “Mr Henley Shirt Outfit” West. It was released on June 18, 2013, by Def Jam Recordings. The album began production in the living room of a loft space at a Paris hotel. During the process, West gathered various artists and close collaborators for production on the album, including Mike Dean, Daft Punk, 88-Keys, No I.D. and Symbolyc One. Yeezus also features vocal guest appearances from Assassin and King L, as well as previous collaborators Justin Vernon, Frank Ocean, Chief Keef, Kid Cudi and Charlie Wilson. West enlisted the help of producer Rick Rubin only 15 days before its due date to strip down the record’s sound in favor of a more minimalist approach.
In September 2005, West announced that he would release his Pastelle Clothing line in spring 2006, claiming “Now that I have a Grammy under my belt and Late Registration is finished, I am ready to launch my clothing line next spring.” The line was developed over the following four years – with multiple pieces teased by West himself – before the line was ultimately cancelled in 2009. In 2009, West collaborated with Nike to release his own shoe, the Air Yeezys, with a second version released in 2012. In January 2009, West introduced his first shoe line designed for Louis Vuitton during Paris Fashion Week. The line was released in summer 2009. West has additionally designed shoewear for Bape and Italian shoemaker Giuseppe Zanotti.
On March 6, 2012, West premiered a second fashion line at Paris Fashion Week. The line’s reception was markedly improved from the previous presentation, with a number of critics heralding West for his “much improved” sophomore effort.
On December 3, 2013, Adidas officially confirmed a new shoe collaboration deal with West. After months of anticipation and rumors, West confirmed the release of the Adidas Yeezy Boosts with a twitter announcement directing fans to the domain yeezy.supply. Leading up to the announced West X Adidas fashion show, video updates appeared on the website with a countdown to February 12, 2015. The release of the Yeezy Boosts and the full Adidas collaboration was showcased in New York City on February 12, 2015, with free streaming to 50 cinemas in 13 countries around the world. An initial release of the Adidas Yeezy Boosts were limited to 9000 pairs to be available only in New York City via the Adidas smartphone app; the Adidas Yeezy Boosts were sold out within 10 minutes. The shoes released worldwide on February 28, 2015, limited to select boutique stores and the Adidas UK stores.
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